Marketing for a New Product

Our start-up company is looking for students for our marketing needs, such as:Marketing strategy development: Providing market analysis & recommendations on launching a new consumer productAssisting to reach goals by effective online marketingStudying the competitors and identify our competitive differentiation in the same industryDeveloping affiliate Marketing Determining pricing, promotion and selling strategies for new productsAssisting usage of social media channels to reach different customer groupsAnalysing domestic and international market for the growth Implementing branding and brand awareness plans Creating attention catcher social media messaging for enhancement of the brandIdentifying targeted customers and analyzing their buying habitsExpressing our corporate mission along with marketing messages

Business Development- Marketing Management

Business Administration and Marketing Management SummaryWe are an e-commerce business based in Surrey, BC, offering holistic Health & Wellness products. We are looking to fulfil our Business Development and Marketing Management needs for our growing company.If you have experience and understanding of business development, growth strategies, digital marketing platforms, running successful, target specific campaigns, we want to hear from you. If you are a fast learner, goal oriented and able to run successful sales and growth projects with ability to effectively implement various strategic plans please submit your resume.Qualifications· Relationship management skills and strong focus on results· Ability to prioritize and effectively manage time· Determined, innovative and can generate solutions and ideas· High achiever, ambitious, and results-oriented· Ability to conduct market research· Ability to collect, interpret and use the data for segmental marketing projects· Ability to develop and manage specific sales projects· Detail-oriented and demonstrate ability to meeting/exceeding goals· Skilled at presenting and promoting products to other businessesRequirements:· Student/ graduate of Business Administration, Marketing, MBA or related fields· Excellent written and verbal communication skills in professional business level· Proficiency with Google AdWords, Google Analytics, Facebook Ads,· Social Media experience with LinkedIn, YouTube, Twitter, Instagram, Pinterest· Able to manage and improve customer relationship management· Able to plan and implement marketing & sales campaigns targeting specific groups and businesses · Able to develop creative visual marketing graphics, infographics and educational videos· Able to set projects, performance plans and educational materials targeting Health Care Professionals and FacilitiesResponsibilities:· Analyzing brand positioning and consumer insights· Develop and run projects to collect data from target audience and businesses· Monitor market for growth, buying trends and competitors’ activities· Develop strategic plans for specific market segments and growth strategies· Collaborate with the team for marketing plans to expand to B2B sales· Promote the brand and products for target groups and by learning and expressing unique features of the products· Promote the brand and products with targeted sales campaigns· Collaborate with the team to develop impressive graphics, charts, photos, videos for specific target groups

Business to Business Marketing

We want to expand our business from B2C to B2B in North American market. When we created our original product offering, we had a consumer in mind. However we think we can explore the market with expanding our marketing efforts to other businesses in the Health and Wellness market. We have to implement strategic plan for succeful business to business marketing in our industry. We need to determine the key factors and messages which will resonate with our target buyers.We believe we will stand out especially for our new line of sleep products which have unique features. We would also like to conduct an analysis to determine how to approach and communicate with health care facilities to develop partnerships. We need to develop a comprehensive and professional business package especially for integrative heath care practitioners which may become our customers.We think the demand for our product will increase in the coming years with epidemic sleep problems at any age but especially among young generations due to constant exposure to EMF radiation. We want to analyze our target customers behaviour and develop strategies based on our findings for growth of our company.

Packaging Design for Sleep Products

We named our latest line of health blankets SleepGift Blankets. These blankets have ability to block EMF radiation and keep the health level of sleep hormone-melatonin- in the body. This shielding effect happens with nano-size silver particles infused to the fabric. We offer 3 different kind SleepGift Blankets, - Baby blanket- 24/7 Travel Blanket - Weighted Blanket Each kind of SleepGift blanket need different size of packaging. Our present packaging needs improvement by expressing the specific health benefits from silver particles. Our weighted blankets stand out with many features including infrared ray energy in them. We need digital and print-ready files with desired specifications for our manufacturing site. The specifications and sizes of the each blanket boxes will be provided to the students once our project is approved.