Business to Business Marketing
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want to expand our business from B2C to B2B in North American market. When we created our original product offering, we had a consumer in mind. However we think we can explore the market with expanding our marketing efforts to other businesses in the Health and Wellness market. We have to implement strategic plan for succeful business to business marketing in our industry. We need to determine the key factors and messages which will resonate with our target buyers.
We believe we will stand out especially for our new line of sleep products which have unique features. We would also like to conduct an analysis to determine how to approach and communicate with health care facilities to develop partnerships. We need to develop a comprehensive and professional business package especially for integrative heath care practitioners which may become our customers.
We think the demand for our product will increase in the coming years with epidemic sleep problems at any age but especially among young generations due to constant exposure to EMF radiation. We want to analyze our target customers behaviour and develop strategies based on our findings for growth of our company.
- What is the main goal for this project?
-
We want to expand our business from B2C to B2B in North American market. When we created our original product offering, we had a consumer in mind. However we think we can explore the market with expanding our marketing efforts to other businesses in the Health and Wellness market. We have to implement strategic plan for succeful business to business marketing in our industry. We need to determine the key factors and messages which will resonate with our target buyers.
We believe we will stand out especially for our new line of sleep products which have unique features. We would also like to conduct an analysis to determine how to approach and communicate with health care facilities to develop partnerships. We need to develop a comprehensive and professional business package especially for integrative heath care practitioners which may become our customers.
We think the demand for our product will increase in the coming years with epidemic sleep problems at any age but especially among young generations due to constant exposure to EMF radiation. We want to analyze our target customers behaviour and develop strategies based on our findings for growth of our company.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- https://www.sleepgift.ca
- 2 - 10 employees
- Consumer goods & services, Hospital, health, wellness & medical
BB HOLISTICS offers unique products with using the recent technological innovations to address epidemic sleep problems. Our goal is to produce harmless, eco-friendly and affordable products which are proven to be effective and backed by science. Our SleepGift brand offers line of blankets which can block 99% of electromagnetic radiation, which breaks down sleep hormone in the body. All our blankets are made with silver infused soft cotton fabric which brings more benefits to the users. Additionally, SleepGift's innovative weighted blankets has natural far infrared ray (FIR) and aromatherapy features which are not available with any other weighted blankets. These patent pending blankets are developed to boost melatonin and serotonin hormones which are very important for regulating our sleep and mental health.
SleepGift baby blankets are designed to protect the most vulnerable group from constant EMF's health risks. The special fabric used for the blankets block EMF signals and shield the babies and children's developing bodies. Our team oversaw and evaluate procurement of common preventive solutions with developing safe and effective products.