Australian Catholic University

Sydney, New South Wales, Australia

Looking to elevate your organization, and bring it to the next level? Bring on students from Australian Catholic University to be your student-consultants, in a project-based experience. Students will work on two main projects over the course of the semester: a digital marketing audit followed by a digital marketing strategy plan based on audit findings. Students in this program obtain both the theoretical and practical understanding of the Internet marketplace necessary to adapt to the many changes while also equipping them with the skills they will need to perform vital daily functions as a digital marketing specialist. The unit also ensures that the use of technology to facilitate marketing activities does not disadvantage vulnerable consumer segments in the marketplace. Some of the key concepts students would study in this unit are: web analytics, search engine optimization, search engine marketing, social media marketing and online reputation management.

Australian Catholic University

Sydney, New South Wales, Australia

Looking to elevate your organization, and bring it to the next level? Bring on students from Australian Catholic University to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this course understand the key concepts, practical tools and practices of marketing. This unit provides the scaffolding that bridges the core principles of markets and marketing covered in the foundation unit and the study of marketing as a discipline in a more in-depth way. The unit is taught from the perspective of a Marketing Manager who makes decisions about products in the marketplace, and who utilises tools in order to make these decisions. Students focus on the managerial aspects of marketing such as: market research, brands, pricing, distribution, marketing channels, and the marketing of services.