Looking to elevate your organization, and bring it to the next level? Bring on students from Australian Catholic University to be your student-consultants, in a project-based experience. Students will work on two main projects over the course of the semester: a digital marketing audit followed by a digital marketing strategy plan based on audit findings.

Students in this program obtain both the theoretical and practical understanding of the Internet marketplace necessary to adapt to the many changes while also equipping them with the skills they will need to perform vital daily functions as a digital marketing specialist. The unit also ensures that the use of technology to facilitate marketing activities does not disadvantage vulnerable consumer segments in the marketplace. Some of the key concepts students would study in this unit are: web analytics, search engine optimization, search engine marketing, social media marketing and online reputation management.

Deliverables are negotiable, and will seek to align the needs of the students and the organization.

Some final project deliverables might include:

1. A detailed digital marketing audit and digital marketing plan which includes the students' research, analysis, insights and recommendations