Marketing Plan

Our startup company has a health and wellness app in development, looking for a bilingual student, marketing, online. We hope to create / tweak / revamp our marketing strategy to attract more customers. We want students to help us build a marketing plan to grow and engage our target market in Quebec and the rest of Canada This will involve several different steps for the students, including: Familiarizing themselves with our current marketing goals and strategies. Assisting our current marketing manager. Providing their time and resources to help move this company forward. Researching how customers perceive our brand and marketing. Recommending new channels we should use for promotion. Identifying an appropriate budget for advertising. Bonus steps in the process would also include: Recommending updates to our messaging that can better explain our value proposition.

Data Analysis

Our App relies on data connections derived from life science papers every year to promote health and wellness connections of vitals. We would like to collaborate with students to analyze our raw datasets as well as building our knowledge database to personalize health and wellness recommendations (not diagnosis) to our app users. This will involve several different steps for the students, including: Familiarizing themselves with our project’s objectives and analysis procedures. Checking for and correcting inconsistencies in the dataset. Calculating important results and plotting data in graphs and charts. Performing relevant statistical tests to determine the significance of results.

Social Media Marketing Campaign

We are a startup with a health and wellness app coming online in April. . We hope to revamp our social media marketing to attract more customers. We would like to work with bilingual students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s app , social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content. Starting the actual process.

Data Analysis (CAPFO)

Our App relies on data connections derived from life science papers every year to promote health and wellness connections of vitals. We would like to collaborate with students to analyze our raw datasets as well as building our knowledge database to personalize health and wellness recommendations (not diagnosis) to our app users. This will involve several different steps for the students, including: Familiarizing themselves with our project’s objectives and analysis procedures. Checking for and correcting inconsistencies in the dataset. Calculating important results and plotting data in graphs and charts. Performing relevant statistical tests to determine the significance of results.