Google Analytics setup, deploy & monitoring for vistaBee

Open
vistaBee
London, England, United Kingdom
RV
CEO
(14)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Data visualization Data analysis Advertising Digital marketing Marketing analytics
Skills
website optimization sales funnel web traffic google analytics key performance indicators (kpis) conversion tracking user research behavioral analytics user feedback a/b testing
Project scope
What is the main goal for this project?

The primary objective of this project is to seamlessly integrate Google Analytics across VistaBee's core website and all associated portals. This comprehensive setup will provide us with a wealth of data on user behavior and platform engagement, enabling us to enhance user experiences, boost performance, and drive growth.


By strategically deploying tracking codes and analyzing user journeys across various touchpoints, we will gain invaluable insights into how users interact with VistaBee. This will help us identify key areas for improvement and make the platform more intuitive and effective.


Ultimately, this project aims to leverage data to elevate VistaBee, transforming it into the premier destination for creating impactful, personalized videos.

What tasks will learners need to complete to achieve the project goal?

Mastermind the Tracking for VistaBee:

  • Deploy Google Analytics: Install Google Analytics tracking code across the VistaBee website and relevant portals.
  • Configure Goals and KPIs: Set up conversion tracking and key performance indicators aligned with VistaBee's objectives.
  • Implement Custom Analytics: Utilize custom dimensions and metrics to analyze specific user interactions.

Unleash the Data:

  • Set Up Dashboards: Create dashboards and reports to monitor user behavior, website traffic, and campaign performance.
  • Analyze User Journeys: Examine user interactions across different platforms and content types.
  • Identify Conversion Funnels: Detect conversion paths and identify potential bottlenecks.

Optimizer:

  • Generate Recommendations: Provide data-driven suggestions for enhancing website usability, content engagement, and conversion rates.
  • Test and Refine: Conduct A/B testing and incorporate user feedback to optimize website elements.
  • Present Insights: Deliver findings and insights to the VistaBee team in engaging and actionable reports.

Stay Sharp:

  • Monitor Industry Trends: Keep up-to-date with best practices in Google Analytics implementation and optimization.
  • Research New Tools: Recommend new tools or integrations to improve data collection and analysis.
  • Continuous Learning: Ensure the Google Analytics setup remains accurate and effective through ongoing learning and adaptation.


About the company

vistaBee is the leading global provider of business and real estate photography and video in the UK and USA. With operations in the United States and United Kingdom, vistaBee creates high quality digital content for thousands of businesses, real estate professionals and news companies worldwide

Established in 2010, and headquartered in Edinburgh UK, and Miami, Florida, vistaBee has led the market with innovative photography and video products, using its unique production process, highly talented team and technology to deliver world class digital products at market leading prices.

visaBee provides a full technology platform with advanced integrated solutions, a highly trained, background checked production team, with a high touch service throughout our markets, meaning high quality content, super fast and at affordable prices.

Our products are currently available through the UK and Ireland, Florida, Texas, NYC, California, Illinois, New England and Washington in the USA.