This experience is designed for learners who are exploring the intricacies of organizational behavior and its impact on performance. Participants will gain insights into the causes and consequences of individual behaviors, motivational techniques, and the development of effective teams. They will also explore the influence of power, politics, and organizational culture on behavior and performance. Learners will apply these insights to real-world projects, enhancing their ability to analyze and improve organizational dynamics effectively.

Project Summary:  Looking to elevate your organization and cultivate engagement with your brand? Bring on learners from Brenau University to be your learner-consultants, in a project-based experience, to determine how to reach your desired audiences with persuasive messaging. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience will conduct research on your organization and goals through an initial informative speech project. Their work will culminate in a persuasive speech project that explores how to best identify with and reach your intended audiences through channels of communication such as social media and email. What can our learners do for your company? Learners in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations for achieving your communication goals, based on their in-depth research and analysis.

Looking to elevate your organization, and bring it to the next level? Bring on learners from Brenau University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience will: Understand the new media environment and its influence on marketing Understanding consumer behaviour by engaging them in the new media. Study social media and mobile menvironment through its impact on marketing mix variables (product, pricing, distribution and promotion), strategic decisions and planning initiatives. Investigate tracking and mobile metrics in the digital landscape. What can our learners do for your company? Learners in groups of 2-3 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis. Project activities that learners can complete may include, but are not limited to:  Analyzing segmenting and targeting specific markets for social media and mobile strategies. Creating research strategies for social media and mobile platforms.

Are you experiencing business challenges related to understanding your value proposition, leveraging your existing and target market, or other strategic business related challenges? 4th-year Undergraduate students at Brenau University have developed a comprehensive understanding of strategic business concepts and are equipped to analyze and synthesize data to support company decision-making and create strategic management plans. They can apply their knowledge of corporate and business strategies, value chain analysis, and competitive advantage to real-world projects, offering fresh insights and actionable strategies for industry professionals.