This experience is designed to bridge the gap between academic learning and real-world application by engaging learners in a capstone project that emphasizes practical problem-solving skills. Participants in this program are equipped with analytical and critical thinking abilities, allowing them to tackle industry-relevant challenges effectively. Through this experience, learners will apply their classroom knowledge to develop innovative solutions, enhance their project management skills, and prepare for future career opportunities in a professional setting.

This is an MBA-level International Marketing course focused on developing global market strategies. Students apply skills in market analysis, cultural assessment, and marketing mix design to solve real-world business challenges, helping companies expand internationally or optimize their global marketing efforts.

By collaborating with our MBA students on the Strategic Consultancy Capstone Course project (CAPS 602), clients can expect a comprehensive analysis of their business challenges, innovative solutions, and actionable recommendations tailored to their specific needs. Our students bring diverse expertise and fresh perspectives, enriched by their academic knowledge and real-world experience as professional management consultants.

The course is highly interactive and will follow a participatory model. Students are expected to actively engage in analytical discussions/group work/projects/simulations/activities that will depend on prior preparation of the assigned readings/tasks/homework and MyUCW assignments. To this end, full attendance and preparation is essential so that, not only are you familiar with the themes and concepts discussed in the readings, but you are also able to communicate, discuss and apply those themes and concepts during in-class exercises and assignments. Regular participation [e.g. debate, presentations, and discussion] throughout the term is required. Respect for each other’s opinions and viewpoints is expected in all oral and written student contributions as well as in your interactions. In this course, you are expected to demonstrate the values of teamwork, respect, honesty and truth.