Kwantlen Polytechnic University (KPU)
Kwantlen Polytechnic University (KPU)
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Canadian Business Market Research

BUSM 1100
Closed
Langara College
Langara College
Vancouver, British Columbia, Canada
Luciano Lotario Greggio
College Instructor
3
Timeline
  • May 26, 2025
    Experience start
  • August 1, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Canada
Any company type
Any industries

Experience scope

Categories
Market research Market expansion
Skills
business ethics marketing strategies management market research human resource management operations problem solving
Learner goals and capabilities

This experience immerses learners in the multifaceted landscape of Canadian business, equipping them with the skills to integrate various business functions effectively. Participants will gain insights into Canada's economy, business ethics, legal fundamentals, and management practices. By applying these concepts, learners will be prepared to tackle real-world projects that require a comprehensive understanding of organizational dynamics, human resource management, marketing strategies, and financial operations. This experience is designed to bridge classroom knowledge with practical applications, fostering a holistic approach to business problem-solving.

Learners

Learners
Undergraduate
Beginner, Intermediate levels
30 learners
Project
30 hours per learner
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables
  • Report
  • 5-minute presentation
Project timeline
  • May 26, 2025
    Experience start
  • August 1, 2025
    Experience end

Project Examples

Requirements

Legalization of Recreational Marijuana

  • Impact on recruitment, retention, compensation, and training in various industries.

Supply Chain Disruptions

  • Effects on fast food, food delivery, grocery, and retail industries, and operational adjustments.

Third-Party Delivery Services

  • Impact on restaurant profitability, customer satisfaction, and service quality.

Ride-Sharing Impact on Taxi Industry

  • Effects of ride-sharing on Vancouver's taxi industry and competitive strategies.

Business Strategy Under High Inflation

  • Adjustments for grocery, restaurant, and banking industries to manage inflationary pressures.

Small Business Adaptation Post-COVID-19

  • Changes in marketing, operations, and HR management for Canadian small businesses.

Plant-Based Preferences in Restaurants

  • Effects of plant-based demand on fast food and general restaurants’ menus and offerings.


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    Are you prepared to provide evaluations for students at the end of the project, including feedback on performance, deliverables, and overall experience?  *
  • Q2 - Text short
    What relevant information/data will you be able to provide for this project?  *