Marketing Communications Management - Summer term 2022
General
- Undergraduate; 3rd year
- 35 learners; teams of 5
- 15 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1/1 project matches
- British Columbia, Canada
- Academic experience
- Any
- Any, Non-profit, philanthropic & civil society
Categories
Skills
Project timeline
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May 1, 2022Experience start
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May 5, 2022Project Scope Meeting
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May 24, 2022Client/class meeting
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August 9, 2022Experience end
Timeline
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May 1, 2022Experience start
-
May 5, 2022Project Scope Meeting
Meeting between instructor and company to confirm: project scope, communication styles, and important dates.
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May 24, 2022Client/class meeting
Client to present to the class the marketing objective of the project.
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August 9, 2022Experience end
Overview
- Details
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Looking to elevate your organization, and bring it to the next level? Bring on students from Kwantlen Polytechnic University to be your student-consultants, in a project-based experience. Students will work on one main marketing communications project over the course of the semester, connecting with you as needed with virtual communication tools.
Students in this marketing communications course learn the essential marketing communications skills associated with strategic planning, briefing creative services, and delivering creative projects through a variety of traditional and contemporary marketing media. They learn how key messages and graphic standards are delivered effectively and consistently to achieve marketing communications objectives.
We are looking to partner with clients only in BC, Alberta, or Ontario (please only submit your project if you are located in one of these provinces).
- Learner skills
- Sales & marketing, Marketing strategy, Data analysis
- Deliverables
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Some final project deliverables might include:
- Students will submit a Marketing Communications Audit report including their research, analysis, insights, and recommendations. The report will provide a situation analysis, examination of the organization‘s marketing communications, and provide comprehensive recommendations.
- Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees. Students will also present their final projects to the client site via online presentations.
Project Examples
Students in groups of 5-6 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.
Project examples that students can complete may include, but are not limited to:
- Marketing communications audit where research and analysis is conducted into marketing communication strategies. Students will perform a situation analysis, examine the marketing communications of the organization, as well as review positioning.
- applying the fundamentals of communication and design theory to a full range of contemporary marketing communication needs, demonstrating the differences driven by target audience, context and delivery method.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide an opportunity for students to present their work and receive feedback.
Preferable if the client site can provide any type of analytics to support the project (I.e. google analytics, samples of previous marketing communications, etc.)
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.