Key Account Management Plan - Summer term 2022
Timeline
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May 9, 2022Experience start
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May 10, 2022Project Scope Meeting - video call
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May 24, 2022Midway Check In
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August 2, 2022Presentation
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August 2, 2022Experience end
Timeline
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May 9, 2022Experience start
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May 10, 2022Project Scope Meeting - video call
Meeting between students and organization &/or instructor to confirm: project scope, communication styles, and important dates. Based on your location and schedule this meeting may be held in-person or via on-line conference.
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May 24, 2022Midway Check In
Meeting between students and organization &/or instructor to ensure that progress is on track halfway through completion. Based on your location and schedule this meeting may be held in-person or via on-line conference.
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August 2, 2022Presentation
A presentation of the proposed Key Account Management Plan. Complete with a copy of the report. Approx (3 hrs max).
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August 2, 2022Experience end
Experience scope
Categories
Market research Product or service launch Sales strategy Marketing strategySkills
competitive analysis sales & marketing business consulting business strategy market opportunityAre you a mid-sized business looking to grow by strategically developing a key account strategy to target new business opportunities and grow into new segments.
This fourth-year class of business development students are pulling together all their learnings and developing a key account strategy for your business.
This can include strategic analysis, competitive review, key account influencers, gatekeepers and decision-makers.
Learners
Final deliverable include:
1) A comprehensive Key Account Plan for your business to grow into a new area/industry
2) Presentation of the material to the company
Project timeline
-
May 9, 2022Experience start
-
May 10, 2022Project Scope Meeting - video call
-
May 24, 2022Midway Check In
-
August 2, 2022Presentation
-
August 2, 2022Experience end
Timeline
-
May 9, 2022Experience start
-
May 10, 2022Project Scope Meeting - video call
Meeting between students and organization &/or instructor to confirm: project scope, communication styles, and important dates. Based on your location and schedule this meeting may be held in-person or via on-line conference.
-
May 24, 2022Midway Check In
Meeting between students and organization &/or instructor to ensure that progress is on track halfway through completion. Based on your location and schedule this meeting may be held in-person or via on-line conference.
-
August 2, 2022Presentation
A presentation of the proposed Key Account Management Plan. Complete with a copy of the report. Approx (3 hrs max).
-
August 2, 2022Experience end
Project Examples
Requirements
Students acting as consultants in groups of 4-5 will develop a key account plan for your business growth. We are looking for businesses that already have a Key Account Management Team and are looking for the development of a KAP to identify and grow new business.
Potential projects may include:
1) Competitive Analysis
2) Market opportunity
3) Key Account Management structure
4) Possible relationship building with influencers, gatekeepers and decision-makers.
To accomplish this work, students will:
- Conduct an initial meeting with your organization/you to determine the scope of the project and your key areas of new business development
- Work as a group to develop a detailed report for your organization.
- Deliver the final report to your organization which will include the implementation plan
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.
Must have a Key Account Management team in place with an estimated annual sales of $10 million
Timeline
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May 9, 2022Experience start
-
May 10, 2022Project Scope Meeting - video call
-
May 24, 2022Midway Check In
-
August 2, 2022Presentation
-
August 2, 2022Experience end
Timeline
-
May 9, 2022Experience start
-
May 10, 2022Project Scope Meeting - video call
Meeting between students and organization &/or instructor to confirm: project scope, communication styles, and important dates. Based on your location and schedule this meeting may be held in-person or via on-line conference.
-
May 24, 2022Midway Check In
Meeting between students and organization &/or instructor to ensure that progress is on track halfway through completion. Based on your location and schedule this meeting may be held in-person or via on-line conference.
-
August 2, 2022Presentation
A presentation of the proposed Key Account Management Plan. Complete with a copy of the report. Approx (3 hrs max).
-
August 2, 2022Experience end