Marketing Management
Timeline
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January 24, 2022Experience start
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February 24, 2022Group Project Proposal
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March 15, 2022Experience end
Timeline
-
January 24, 2022Experience start
-
February 24, 2022Group Project Proposal
Teams need to propose the final project structure and get outline approval from the company (Teams must submit a one-file proposal of the project to the instructor via Myucw - Details in the syllabus supplementary document)
-
March 15, 2022Experience end
Experience scope
Categories
Communications Market research Sales strategy Marketing strategy Social sciencesSkills
digital marketing competitive analysis sales & marketing business consulting marketing strategyThis semester, MBA students working in small groups will apply their marketing knowledge to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Learners
- Students will submit a 10-page report, including their research, analysis, insights, and recommendations.
- Students will also submit a PDF slide deck summarizing their key findings and recommendations to share with your employees.
Project timeline
-
January 24, 2022Experience start
-
February 24, 2022Group Project Proposal
-
March 15, 2022Experience end
Timeline
-
January 24, 2022Experience start
-
February 24, 2022Group Project Proposal
Teams need to propose the final project structure and get outline approval from the company (Teams must submit a one-file proposal of the project to the instructor via Myucw - Details in the syllabus supplementary document)
-
March 15, 2022Experience end
Project Examples
Requirements
Examples include but are not limited to:
- Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Social Media: An analysis of how to leverage social media channels to reach different customer groups.
- Conduct External Analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy (With pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping)
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 24, 2022Experience start
-
February 24, 2022Group Project Proposal
-
March 15, 2022Experience end
Timeline
-
January 24, 2022Experience start
-
February 24, 2022Group Project Proposal
Teams need to propose the final project structure and get outline approval from the company (Teams must submit a one-file proposal of the project to the instructor via Myucw - Details in the syllabus supplementary document)
-
March 15, 2022Experience end