Marketing Strategy - Peace Through Forgiveness with Azim Khamisa
Project scope
Categories
Market research Product or service launch Marketing strategy MediaSkills
marketing strategies target marketWe want students to help us build a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.
The main questions we’d like students to help us answer are the following:
- How should we promote our company?
- What channels should we utilize?
- What budget is appropriate for advertising?
- What messaging should we use?
Students will be working directly with Azim Khamisa as we transform his vision into a viable marketing plan to create a sustainable B Corporation.
We believe societal transformation is possible using Azim's proven formula for forgiveness.
After launching we hope to offer stipends and internships to enthusiastic students
About the company
Our Company - Umetanoia. Our Goal - One Billion People Practicing Forgiveness- Following the loss of his only son Tariq in 1995 to a senseless, gang-related murder, Azim Khamisa chose the path of forgiveness and compassion rather than revenge. This amazing choice led to the establishment of the Tariq Khamisa Foundation (www.TKF.org) and the subsequent forgiveness movement which has reached millions. For 26 years, Azim has been teaching and inspiring millions to practice forgiveness in their daily lives. Azim is a successful international investment banker with over 45 years of experience, he has conducted business in Africa, the Middle East, Canada, the USA, Europe, and Asia. (www.SovereignCapitalMarkets.com).
The Vision and Purpose of Peace Through Forgiveness is to enroll 1 Billion people to learn and commit to practicing forgiveness. It’s a huge goal, a "Moonshot". Almost overwhelming, seemingly impossible for anyone. That’s why we need you to join and participate with us.