Our company wishes to have a current and accurate sales forecast so that we are able to allocate resources appropriately in the coming months and years. In this project, students will analyze organizational assets including personnel, strategic records, pricing, and promotion. Using these resources, we would like you to construct a sales forecast with a predictive model for the next two years of operations, including monthly projections.

This will involve several different steps for the students, including:

• Analyzing our current organizational assets for metrics that will affect our sales.
• Analyzing historical sales trends and comparing our previous forecasts to actual results.
• Constructing a model to predict sales including projectable market shifting events.
• Creating a report including research, analysis and the sales forecast.
• Developing multiple predictions using conservative and aggressive approaches.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Analyzed our current organizational assets.
• Analyzed our historical sales forecasts and compared them to actual results.
• Constructed a sales forecasting model.
• Created a report including your research, analysis, and the sales forecast.

Bonus steps would include:

• Developed multiple predictions using conservative and aggressive approaches.

Final deliverables should include

• A report detailing all work completed.
• A 20-minute presentation outlining the contents of the report.