Looking to elevate your organization, and bring it to the next level? Bring on students from Kwantlen Polytechnic University to be your student-consultants, in a project-based experience. Students will work on one main marketing communications project over the course of the semester, connecting with you as needed with virtual communication tools.

Students in this program learn the fundamentals of market segmentation, positioning and targeting while acquiring skills in the alignment of all aspects of an organization's communication, covering a complete range of target audiences, to create a coherent integrated communication program. They will manage the organization's brand identity and communication with consumers, media, governments, employees, shareholders and community groups.

We are looking to partner with clients only in BC, Alberta, or Ontario (please only submit your project if you are located in one of these provinces).

Some final project deliverables might include:

1. Students will submit a pdf slide deck summarizing their key findings and recommendations to share with your employees. Students will present their final integrated marketing communications project to the client site via online presentation. The presentation will include a situation analysis, brand guide and plan for integrated marketing communications campaign execution.
2. Students will create a six month content calendar to correspond with the launch of the campaign