Kwantlen Polytechnic University (KPU)
Kwantlen Polytechnic University (KPU)
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Marketing Plan for Healthcare Organization or Business

HSCI 4245
Closed
Kwantlen Polytechnic University (KPU)
Kwantlen Polytechnic University (KPU)
Surrey, British Columbia, Canada
Karen Davison
Faculty
3
Timeline
  • September 14, 2020
    Experience start
  • October 17, 2020
    Project Scope Meeting
  • November 14, 2020
    Midway Check-In
  • December 2, 2020
    Experience end
Experience
2/3 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Hospital, health, wellness & medical

Experience scope

Categories
Communications Market research Product or service launch Marketing strategy
Skills
competitive analysis marketing plan strategy marketing applied health science
Learner goals and capabilities

Does your healthcare organization have a business challenge that you would like to solve? In teams, students will analyze a new or existing product or service concept of the healthcare organization's choice in order to develop a comprehensive proposal, marketing plan and final presentation. Students recommendations will be based on their findings.

Learners

Learners
Undergraduate
Any level
27 learners
Project
35 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables
  • Project Proposal - Introduction, Product/Service Concept Overview, Rationale (approx. 2 pages)
  • Marketing Plan - Title Page, Executive Summary, Market Analysis, Product/Service Overview, Recommendations (Product, Price, Promotion, Place, Positioning), Bibliography, Appendices (approx. 25)
  • Final Presentation - Introduction, Product/Service Concept, Market Scan, Key Aspects of Marketing Plan (approx. 15 minutes)
Project timeline
  • September 14, 2020
    Experience start
  • October 17, 2020
    Project Scope Meeting
  • November 14, 2020
    Midway Check-In
  • December 2, 2020
    Experience end

Project Examples

Requirements

Examples of products or service concepts which are suitable include but are not limited to the following:

  • Nursing home
  • In-home nursing care
  • Rehab
  • Hospice
  • Care centre for adults with a mental disability (e.g. dementia, stroke, mental development)
  • Medical device
  • Cosmetic enhancement
  • Pharmaceutical industry

Within the marketing plan, students will provide insight into the following areas:

  • Market need
  • Market segments
  • Target market
  • Competitive analysis
  • Marketing objective
  • Product/service overview
  • Promotion
  • Place
  • Price
  • Risks
  • Cost estimates
  • Break-even
  • Revenue projections

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • question

    Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions. Ideally, a back-up person will be available if the contact person is on vacation.

  • question

    Be available for a 10 minute phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

  • question

    Incentives, prizes, and/or awards (hereafter referred to as “Incentives”) may or may not be offered at the sole discretion of the organization and awarded upon the completion of the project. Instructors will not be involved in any part of the selection, ranking, or awarding of Incentive winners. Organizations that elect to offer Incentives are solely responsible for the screening, selection, awarding, and provision of any Incentives. KPU College assumes no liability and is not responsible for the selection, ranking, awarding or provision of the Incentives to the winners.

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