Note: This project template serves as a guiding framework to help generate ideas when creating a project for the Polygence Intership program. It is flexible and can be adapted to fit your organization’s specific needs.

This project tasks student teams with supporting the development of a comprehensive marketing strategy.  Through this project, learners will explore the healthcare needs of a population, assess market opportunities, and create strategic and tactical plans.

The project outcomes should align with beginner level capability. Polygence Internship students are new to or are acquiring foundational skills in the subject area of the project. The deliverables are noted with a 4 week window as the foundation. You will be assigned a team of 2-3 students for your project and the outcomes/deliverables should be achievable within 40-60 hours per student over a 6 week period.

Needs Assessment Report

• Demographic and healthcare profile of the target community
• Identification of service gaps and justification for the new business

Marketing Strategy Plan

• Target audience and market segmentation
• SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)
• Branding and messaging framework
• Digital and traditional marketing tactics
• Budget and timeline for implementation
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Professional Presentation

• Presentation of the strategy
• Use of visual aids and clear, professional communication
• Final report with findings and implementation suggestions